FITUR lands at IFEMA every January, and for a few days Madrid fills up with tourism professionals, travel journalists, and industry delegates from over 160 countries. Hotels near the fairground get snapped up fast, and prices across the city climb noticeably. If you are planning to attend — whether for work or simply because you want to be in Madrid when the city is buzzing with travel energy — booking early and booking smart makes a real difference. Here is what you actually need to know.
FITUR takes place at Feria de Madrid, the IFEMA convention centre in the northeast of the city, close to Barajas airport. The nearest metro station is Feria de Madrid, served by Line 8 (the pink line connecting T4 terminal with Nuevos Ministerios). Getting there from central Madrid takes roughly 20 to 30 minutes depending on where you are staying, which means you do not need to pay a premium for a hotel in the outer suburbs just to shave ten minutes off your commute. Staying central is almost always the better call: you save money, you have more restaurants and bars on your doorstep, and you still reach IFEMA in under half an hour.
From Sol — which is kilometre zero of Spain and the junction of Line 1 (light blue), Line 2 (red), and Line 3 (yellow) — you can connect towards Nuevos Ministerios and pick up Line 8 north. The whole journey runs on a single metro ticket. Budget around 30 minutes door to door from a central neighbourhood.
During FITUR week, hotels in Salamanca and the business corridors near AZCA inflate quickly because corporate travellers book them on expense accounts. The smarter move is to look at neighbourhoods slightly off the obvious radar.
Tetuan sits north of Chamberi along Line 1 and is one of the most underrated barrios in Madrid for value. It is genuinely residential, has excellent local restaurants on Calle Bravo Murillo, and puts you 15 minutes from Sol and a straightforward metro hop from IFEMA. Hotels here regularly come in at the lower end of the price range, and during FITUR that gap compared to Salamanca or Retiro can be substantial.
Malasana and Chueca are good middle-ground options: lively in the evenings, well connected on Lines 1 and 5, and central enough that you can walk to Gran Via in under ten minutes. Lavapies is even cheaper but sits on Line 3, which requires a change if you are heading to IFEMA. La Latina is worth considering if you prioritise character over convenience — it is one of the most atmospheric parts of old Madrid, though the metro connection is slightly less direct.
For a full breakdown of hotels by neighbourhood, the listings at cheaphotelsmadrid.com/tetuan/ are organised by barrio, which makes it easy to compare options in the areas that actually make sense for your trip.
cheaphotelsmadrid.com lists 5,393 hotels across Madrid, with prices starting from €38 per night. During FITUR that floor will not disappear entirely, but mid-range options in the €70 to €120 range do get thinner if you leave it late. The practical advice is straightforward: lock in a room with free cancellation now, then keep an eye out. Most rooms listed carry free cancellation, so if you find something better later, you are not penalised for changing your mind.
One thing worth knowing about booking through the site: prices are the same as you would pay on Booking.com, but every completed stay removes one tonne of CO2 through IMPT. For a fair that literally brings the global travel industry together to talk about the future of tourism, that is a small detail that feels worth mentioning.
Buy a ten-trip metro card (Tarjeta Multi) rather than paying per journey. Load it at any station machine. During FITUR the trains toward IFEMA in the morning are busy but manageable if you leave before 8:30. Taxi and rideshare prices surge around the fairground itself, so walking to a nearby metro station before heading back into the centre is almost always faster and cheaper than waiting in the car queue outside IFEMA.
Madrid in January is cold but dry most days, usually between 4 and 12 degrees. Pack layers and comfortable shoes — FITUR halls are enormous and you will cover serious ground on foot.
Ready to lock in your hotel? Browse available rooms in Tetuan and other central Madrid neighbourhoods at cheaphotelsmadrid.com/tetuan/ — prices start from €38 per night, most rooms have free cancellation, and your booking helps remove a tonne of CO2 from the atmosphere.
Curated picks are coming — meanwhile, the live search covers every bookable property at the same price or better.